01
Strategy
Who it's for, what makes it different, what to do first. The plan before anything gets made.
Open for restaurants, cafés and bars
Your whole place, one plan.
Logo, signs, menus, website, Google and the tools behind the counter, from one call. I'm Severin Sauliere: I hold the plan and bring in real artists like SuperDeux to make the pieces, so nothing gets made in a silo.
The approach
One call, one plan, six pieces.
The 6 colors in the phone's dial are how I work. Each one is a piece of the same plan, so the logo, the window, the menu and the website feel like one place. Hire me for one piece or all 6: either way you deal with the person doing the work.
02
Branding The key
Name, logo, colors and voice, so everything after looks and sounds like you.
03
Signage & print
Windows, signs, murals, table menus, cards, labels and flyers. Where guests meet the brand in person.
04
Website & menus
A fast site with the menu, hours and booking guests look for, and a menu you update yourself.
05
Getting found
Google, maps, reviews, and AI search and chat, so you come up when people ask where to go.
06
Tools
Small tools built for how you work, in your brand, instead of another subscription.
Tools
Tools built for how you work, not another subscription.
Most small businesses pay every month for big platforms and use a sliver of them. I build the small piece you actually need, in your brand, and you own it.
- A menu editor: the chef types, it fixes accents and prices, prints the table menu and updates the website
- Your site off the monthly builder, with the menu, hours and booking guests look for
- Booking, member and event pages that fit how your place runs
Restaurant work
Restaurants and cafés, start to finish.
Branding & identity
Brigitte Bistro
Led the full brand from one plan: logo, menus, window and website, designed with artist SuperDeux. I also brought in muralists Antoine and Gaelen for a wall piece that has become a Petaluma landmark.
Visit Brigitte ↗
Bisou & Beso
One identity system for two restaurants: a lips, glass and leaves mark that changes color and language between the French Bisou and the Latin-inspired Beso. It runs across signage, business cards and engraved table pieces.
Chefs & cafés
The Kissing Chef: cookbook cover and badge logo for Nick Ronan. Chef Nicole: a pear monogram and cards for a Bay Area private chef. SNS cafe: logo and a comic-strip coffee guide, "Drink coffee like you're supposed to."
Proof
The same craft, bigger rooms: a living Dalí, a fortune-telling ATM, a tea lounge.
Before the restaurants: museums, installations and comics. The same plan-first way of working, with more moving parts.
Experiential & installations
Bu Tea Den
An alcohol-free tea lounge and art lounge in a DTLA warehouse. I co-created it from the ground up: tea rituals, art and music nights, and our own interactive installation. Running it is how I know what a Friday night asks of a small place.
Visit Bu Tea Den ↗
Paisley ID
ATMs turned into spiritual kiosks. The AFTM (Automated Fortune Telling Machine) reads your numbers and chakras, then prints a personal paisley and a fortune ticket. I took it from concept through code, fabrication and merch.
Visit Paisley ID ↗The Dalí Museum
Dalí Lives: an AI-powered Salvador Dalí who greets visitors and tells his own story on screens throughout the museum. It won six One Show awards, two International Gold Andys and a Webby.
Dream Tapestry: the first interactive DALL·E experience in a museum. Visitors describe a dream, AI paints it, and six dreams at a time are woven into a tapestry on a 12-foot screen.
Dalí Lives ↗ Dream Tapestry ↗Creative technology & storytelling
Shanghaiing
A self-published comic that reimagines the historical practice with a twist: VR used to change prejudiced minds. I handled concept, storyboards and art direction. Named one of CBR's Top 10 Best Indie Titles at LA Comic Con 2022.
Visit Shanghaiing ↗Track record
And before that: creator marketing at Ubisoft.
At Ubisoft I ran the publisher's first YouTube creator campaigns, from the contract to the E3 floor.
6M+
views on Ubisoft's E3 2011 coverage with Tobuscus: 11 videos, at lower cost than the studio approach it replaced.
3M
Just Dance Facebook fans within two years, driven by the YouTuber Dance Offs I helped produce.
3
years leading E3 creator coverage, including putting a YouTuber on Ubisoft's press-conference stage.
Ubisoft
The Dalí Museum
Goodby Silverstein & Partners
Brigitte Bistro
Bisou
Bu Tea Den
Corridor Digital
"Severin was the best! My time working at E3 and Ubisoft wouldn't have been the same without his calm, cool presence."
Toby Turner (Tobuscus), YouTube creator
"Severin was our first contact into sponsored videos."
Corridor Digital
About
Developer, marketer, maker of strange machines.
I started as a developer in Montreal, moved to the U.S. in 2007, and spent the next decade in advertising: Ubisoft's digital marketing team, then producing for Goodby Silverstein & Partners, including AI experiences for The Dalí Museum.
Better Call Sauliere is where it all comes together: I hold the plan, and real artists make the pieces, like SuperDeux, who drew the BCS phone and Brigitte's street plaque. I treat technology as a way to make art and real human connection, and I make work that feels personal and is open to everyone.
Based in Los Angeles. I work in English and French.
Got a place, a menu or a weird idea?
Tell me what you're making, when it needs to be ready, and a rough budget. I'll reply within two business days.
Email me about your project facilitator@bettercallsauliere.com